We first started working with GoWabi to help boost online sales during their 2020 end of year mega sales campaigns. GoWabi is a spa & beauty booking and delivery platform – a one stop service for booking spa, massage, and beauty services.
After success with the campaigns, our partnership grew beyond campaign management and we began setting up the tracking infrastructure for GoWabi’s performance marketing, with a lot of the effort going into improving app tracking.
We were tasked with improving 2 KPIs: maximizing ROAS (return on ad spend) and minimizing CPI (cost per install), two common metrics app-focused startups that do performance marketing should focus on.